CONTENT MARKETING STATISTICS
- Content marketing leaders experience 7.8 times more site traffic than non-leaders.
- 56% of marketers believe that personalized content promotes higher engagement rates.
- The median time people spend on content marketing articles is 37 seconds.
- Content marketing costs 62% less than outbound marketing and it generates more than three times as many leads.
- The majority 88% of B2B use content marketing in their marketing strategies.
- Content marketing drives higher conversion rates.
- Most B2B marketers use at least 13 content marketing tactics.
- 73% of major organizations hire someone to manage their content marketing strategy.